Interactional IInfluence in the Structuring of Media Use in Groups Influence in Members’ Perceptions of Group Decision Support System Use
نویسندگان
چکیده
The aim of this study is to examine the ways in which individuals’perceptions of media use are inji’uenced by others. Traditional theories of media use have proposed that perceptions of media use are shaped by individuals’ demographic characteristics and the media’s characteristics. However, three recent theories--cn’tical mass theory, social inf7uence model of media use, and adaptive structuration theoy-suggest that individuals’perceptions of media emerge as a result of their interaction with others in their social network. Resultsffom a longitudinal study of30 group decision support system (GDSS) groups and 2.5 non-GDSS groups ouer a 3-week pen‘od indicate that interactional influence was a better predictor of individuals’ perceptions of media use than were individuals’demographic characteristics or characteristics of the medin.
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